Music Magazine Survey

To find out more about the music industry today and what girls aged 9-16 tended to like and dislike about music, I decided to do a music magazine survey.

I have put a paper copy in my blue book which is a copy of the ones I gave out, so that you can see the questionnaire like my answerees did.
The questions I asked were as follows:

• 'How important is music in your everyday life?' Which i did in a very unusual layout in surveys - I put the words 'Never Listen To It' 5 circles and then Music Is My Life' because then they could give their own opinion, but it also adds a modern twist and makes it a litte more interesting than just ticking every box.
• 'How do you access music to download?' I asked this question because I felt it was important to see how my target audience got hold of music. The reason being that in my magazine I can refer to the most popular way, and keep a wider majority of my audience able to relate.
• 'How do you listen to your music?' This was so I could see if CD's were still something the girls buy now that Itunes and Radio are available so easily!
• 'How much would you be prepared to pay for a music magazine?' This question was simply so I could see how much money my audience tended to have, and how much they would be willing to spend to help me work out what price to put my own magazine at.
• 'What's your dream job in music?' This was so that I could see what kind of careers girls dreamt of having at that age. It's really important that the magazine can help them reach for their dreams - magazines are there to inspire readers!
• 'What do you like and dislike about reading a magazine? Do you prefer reading online?' Obviously, this question is just so I could see how much people actually read magazines nowadays.
• 'Approximately how old were you when you started appreciating music?' I was sure that I wanted to aim my magazine at girls 9+, but I needed to make sure that the age was suitable and that the age was correctly matched with the intended magazine ideas.
• 'Have you ever attended a music festival?' I wanted to see how much impact festivals had on children these days because they are getting bigger and bigger each year! By finding out what festivals these girls had either heard of or been to, I knew whether to include anything about festivals in my magazine or not.
• 'What makes a dream festival?' As I said before, I wanted to know what girls were inspired by, and I thought after a really succesful festival season in summer 2010, it would be a really good time to find out seeing as it would all still be fresh in their minds!

I recorded all my results on Microsoft Excel and made them into pie and bar charts.

As you can see, I wrote about each graph and what they contributed to my magazine research.

By doing this survey, it has opened my eyes to the things girls do in regards to listening to music, buying magazines and enjoying festivals. I could have just written down my opinion for each and used those to build my magazine on, but if I use research, I have primary evidence that their selections are valid and worth putting into my magazine!